Search Engine Friendly

Tuesday, July 13, 2004

Yahoo! Guidelines on Spam
Yahoo! Help -: "What are your guidelines on spam?" Again and again SEO firms attempt to "trick" the search engines into raising their clients' rankings to increase their sales. Sure there's a need for this, however Yahoo! and other search engine giants continue to change their algorythms to eliminate bogus websites from their listings.One point that Yahoo! tries to make again and again in their guidelines is to create page for humans, not for search engines. Tricks like duplicating your website with different urls, redirecting your visitors to other places, and using extensive linking to inflate rankings are becoming more and more under attack by the search engines.Find legitimate ways to increase rankings and sales.
posted by King Arthur at 1:11 PM 0 comments

Wednesday, June 16, 2004

Google Ranking Factors List. When you talk about optimizing your website following as close as you can to some of the most common practices is best.
posted by King Arthur at 10:59 AM 0 comments

Tuesday, June 15, 2004

Don't rely too much on paid search advertising
Search Engine Results VS PPC: "Too many on-line marketers are overlooking natural search engine optimisation...""...across the top four search engines - Google, Yahoo!, MSN and AOL, which hold over 90% of the market share - more than 60% of users chose a natural search result over a paid search advertisement as most relevant to a sample query."This means that Internet promotion is never over until you have good search engine rankings.
posted by King Arthur at 8:32 AM 0 comments

Thursday, May 13, 2004

How Often Should I Submit My Site To The Search Engines?: Again, the answer seems to be now that search engines are more advanced it's not necessary to be submitting your site once a month or everytime you make changes to it. Trust in the power of the web. You'll be okay."So the answer to your question is, it depends. If you're talking about Google, don't submit your website at all. Just do a few link exchanges with quality sites that are already ranked well with Google and let Googlebot 'find' your site automatically.If you're talking about Inktomi, Altavista, and some of the others, using their 'Express Submission' services can speed things up considerably, but it isn't really necessary.And remember, once your site is indexed in the search engines, re-submitting it will simply be a waste of time and/or money."
posted by King Arthur at 3:33 PM 0 comments

Q&A: Resubmitting to the Search Engines
Submitting/Resubmitting to the Search Engines: "How often do I need to submit my site to a search engine?" Well, Jennifer Laycock from About.com does a great job of dispelling some myths that linger around from the days of less advanced search engines.She points out that though submission is very much overrated these days simple tactics like getting listed in human-edited directories sudh as DMOZ, Yahoo!, JoeAnt, and GoGuides will give engines a good place to find you when they get around to indexing your page.
posted by King Arthur at 3:05 PM 0 comments

Wednesday, May 12, 2004

Introduction

Hey there! And welcome to Search Engine Friendly. This section of our blog is to let you in on the well known foundational elements of preparing or changing your site so that the search engines find and index them well. It's also a place where experimental ideas or little tweaks can be found. We'll try to let you in on which tactics are which.

We also promote responsible site optimization, so all the little cheats that you may have heard of before like including hidden text or stacking your meta tags with keywords are frowned upon here. If you've practiced any of these methods before we understand that people can change and invite you to do so if you already haven't.

Site optimization is about communicating better. Communicating better with your customers, visitors and the search engines. Make your content relevant to them and everyone will be happy.

Let us know your feelings by commenting and check out our profiles if you'd like to contact us personally. Happy optimizing, or if you're in the UK, optimising!
posted by King Arthur at 9:31 AM 0 comments