Friday, July 21, 2006

Understanding Google Base and GData - The RSS Blog

Understanding Google Base and GData - The RSS Blog: "David Janes of Blogmatrix has written a great series of tutorials on using Google Base and GData. I've met David a few times and he possesses one of the best understands of syndication formats and technologies. Subscribed.
# Understanding the Google Base data model

* Basic Data Types
* Attribute Types
* Information Types (records)
* GData
* Business Locations

# Google Base as a Semantic Web language

* Reuse Attribute Definitions
* More Attributes
* Simple Structure
* Partial Merge with GData
* Inter-record linking
* Better ways to populate Google Base
* (all posts about improving Google Base)

http://blogmatrix.semantic.blogmatrix.com/google%20base/"

MySpace Update Threatens YouTube, RockYou and Hundreds More? - Mashable*

MySpace Update Threatens YouTube, RockYou and Hundreds More? - Mashable*: "It seems that after the latest MySpace hack at the weekend, the company is asking all users to upgrade to Flash 9. In fact, anyone who wishes to view content on MySpace Video will be forced to update. But this new version creates a problem for those who are feeding the MySpace beast - Flash 9 gives site owners the option to disable links to external sites, and MySpace has chosen to do this. In a related move, they’ve also tightened up the restrictions around posting Flash embeds in comments: users now have to approve the widgets left by other members, and the default is to disallow them."

Wednesday, July 19, 2006

Website Services Magazine

Website Services Magazine: "Article PR - You Need It
posted Monday, July 03, 2006 9:45 AM by PetePrestipino
You know you need backlinks for good SEO. And you know you need the attention and respect of others to move your business forward in a positive direction, right? Of course you do, but article marketing and generating the elusive 'PR' we as website owners, marketers and webmasters are in pursuit of is challenging and, yes, time consuming to say the least. But it's important so let's put down our sad little violins and get to submitting articles where it really matters.

In order for Article PR to be effective you must understand not only the process of writing and submitting articles, but the best practice of it as well.


Of course you should have a list of influential bloggers (which you could find at Technorati or even Google Blogsearch), but there are also lots of sites that accept articles from those seeking greater attention for their products and services. Often when your submitted article is published, you get a link to your site and (said with fingers crossed) a boost to your ranking. The reason the practice of submitting articles to directories is so popular is because there is an opportunity to include your link. In the best case scenario, the site being submitted to will let you use anchor text when linking to your site.

Here are a few sites which, in addition to including a resource box, let writers embed links with anchor text within the content submitted:

Go Articles, Article Alley, Article Depot, Article Codex, Article Connection, Article Devil, Easy Articles, Featured Articles, Gemini Publishing, Health Writing, Kno What, One Articles, Uniterra Article Archive, Womens Articles

Monday, June 19, 2006

If you had 10 people for link development

If you had 10 people for link development: "found some very good food for thought here.

on the link development, I would recomend thinking about linking within a marketing thoughtset. not a google algo set.

there are services to get listed in 100 directories and it costs all of 10 USD. That is fairly indicative of there value. no traffic will be generated. just a junk link.

since i am no tech wiz, i tend to emphasize the marketing angle. i cann´t black hat even if i wonted to! So just add value, both in content and links. Call webmasters and create long term PERSONAL relationships with them. I know some guys and gals that have over 20 real content sites. get 10 relationships going and you got yourself 200 websites to link to and gets linked from. Easy.

Personal relationships will dominate in this internet marketing world as it does in the real world (i have always hated that diferenciation). Professional content developers will always be creaong new sites or more contenet. There is the gold mine. Spend a month calling around the world. It will be worth it.

I am working on getting an international network of personal contacts. I build a site on green widgets you an orange. I find a good link, but better for organge widgets, i pass it on to my orange widget contact. He,she will do the same for me.

Personal business relationships are based on trust and mutual gain"

This is an interesting post and I think it effectively portrays the way we should look at like building and internet Marketing in general. Even though it is technical it still needs to be personal.

Tuesday, January 24, 2006

Tracking Pages Indexed by the SEs

Alright, so there's been some confusion here about how to query the SEs to learn how many pages of your website they have in their index. Here's a breakdown from the SEs themselves:

Google

If you include [site:] in your query, Google will restrict the results to those websites in the given domain. For instance, [help site:www.google.com] will find pages about help within www.google.com. [help site:com] will find pages about help within .com urls. Note there can be no space between the "site:" and the domain.

Yahoo

use to find all documents within a particular domain and all it's subdomains. Example: site:yahoo.com

MSN

Returns web pages that belong to the specified site. To focus on two or more domains, use a logical OR and group the domains. Do not add a space after the colon (:). You can use site search for web domains, top level domains, and directories that are not more than two levels deep.


Uptimebot.com uses different query strings to get it's "indexed" pages. These aren't as accurate as simply using "site:sitename.com" in each engine. The variations that can be seen in index numbers between the www.site.com version and the plain site.com version is something that needs to be addressed with your webmaster.

Thursday, February 24, 2005

Mike Grehan Interviews Apostolos Gerasoulis and Jim Lanzone

Mike Grehan Interviews Apostolos Gerasoulis and Jim Lanzone

"'In conversation with...' Jim Lanzone & Apostolos Gerasoulis of Ask Jeeves/Teoma"

...

"There are two main link-based algorithms which have been developed in the web research community. Many know of PageRank at Google, as it has been so visible there. The other is HITS (Hyperlink Induced Topic Search) an algorithm developed by foremost computer scientist Jon Kleinberg."

...

a non scientific paper on the subject of the two algorithms and what set the Kleinberg algorithm apart: http://www.search-engine-book.co.uk/LinkEquityExplained.pdf

...

"I was very surprised when Jim told me that 80% of all searches are non commercial! I said: 'At Jeeves?' He said: 'on the web!'"

...

I think this interview and a page that I stumbled across today of a list of Yahoo and Google employees that have blogs have given me a strong desire to stop relying so heavily on reader posts in forums for the bulk of my information. Sure, there I can understand the issues, but listening for profound statements about SEO from the people who create the rules perhaps is a step in the right direction.

My next move will be to find or assemble a list of expert blogs where I can hear the latest issues from the sources.

Google Employee Blogs

Yahoo Employee Blogs

Wednesday, February 23, 2005

What is The Google Sandbox Effect

What is The Google Sandbox Effect: "What Is The Google Sandbox Effect?"

Seems like this "Sandbox Effect" has been observed for some time now. Then why am I just now learning about it?! I've been a firm believer that if you do things right and don't try to trick the search engines you'd be rewarded appropriately, i.e. good rankings.

So here's some questions that I need to have answered:

1. Does Google "sandbox" websites or just their new links?

I could see them figuring out that there are a stupid silly number of people exchanging irrelavant links for the purpose of ranking higher. In which case they'd probably keep an eye these "link pages" and hold off on giving them good rankings for a while.

2. Does the "sandbox effect" refer to a site's pagerank or a site's rankings? Cuz, there's a difference, and it's important.

"People have noticed a 0 page rank when first signing up and receiving a bolstering 7 page ranking after 4 months. Why the delay?"

My thought would be that the sandbox effect refers to a site's pagerank, not the page's ranking. And there's a difference. Site's have been known to show up in the top 10 without stellar pageranks, that's no secret. And there has definitely been buzz and documented examples of people's pagerank experiencing stagnant times, especially within the last year.

3. If indeed the sandbox is used for sites with new domains and it's effects are placed on the site's rankings, are there then ethical methods of speeding up the process of ranking well in the SERPs?

We bought 2 new domain names (croquet related) on President's day (Feb 21, 2005), directed them to our DNS yesterday and they should resolve later today or tomorrow.

Completely new to Google #2
Sit back and watch as we do what we do!

The challenge is on! You tell me that it can't be done and I say, "watch me!"

Tuesday, February 22, 2005

The 10 Minute RSS Primer Getting Up To Speed with Bloglines

The 10 Minute RSS Primer Getting Up To Speed with Bloglines: "The 10 Minute RSS Primer - Getting Up To Speed With Bloglines"

Really, if you're not up to par on RSS, please read this article and learn about it. Blogs are here to stay. Don't run from them. Embrace them.